New for 2017 is a more robust polling feature, Attitude Polls. Learn more about what Attitude Polls do, how to use them, and some recommended best practices.
What does Attitude Poll do?
Attitude Poll allows a question with a five-point Likert item scale ranging from “Strongly Disagree” to “Strongly Agree” to be sent through a push notification. Users will receive a notification on their phone prompting them to participate. When they tap on the notification, the app will open the question. Attitude Polls encourage engagement by helping users to express their attitudes toward a topic. Once a user expresses his or her attitude by selecting a choice on the disagree/agree scale, the poll updates in the app to show a bar chart of all responses gathered from everyone who has participated.
Attitude Poll is a great way to promote engagement by asking users to express their attitudes and opinions toward a topic and helping users to determine whether their attitude is common or uncommon among their peers.
What is the difference between Attitude Poll and Multiple Choice Poll?
Multiple Choice polls allow users to vote on one of up to four options so they are great for empowering users to make decisions and select among options. Attitude Polls are commonly used in social sciences to understand people’s attitudes toward things. By asking an Attitude Poll, you can determine how the majority of your users feel about something and how strong their feelings are. That way, you can determine the prominent attitudes among your users and how important those attitudes are to the users who hold them.
How do I create an Attitude Poll Question?
Go to the Messages Section of the Mobile App Studio:
Click on the Menu in the upper left corner of the Mobile App Studio and select Send a message. Next, click on Compose to create a new message.
Add the Poll Draggable to the Message:
The Attitude Poll Draggable allows you to send a question with up to four possible responses that users can vote on.
Fill in the details for the Attitude Poll message:
You will need to include the following components:
- Title: The title is what appears on the lock screen of the device and will appear in the list view in the Message Center of the app.
- Statement: Attitude Polls do not use questions per se, but instead rely on showing users a statement and asking how much they agree or disagree with it. Statements should be written in the positive – so that the answer you hope for is agreement. For example, if you want to know how satisfied users are with your company benefits package and the best outcome is that people agree the benefits package is satisfactory, the statement could read something like “I am satisfied with the company benefits package.”
Add the rest of the Message Details:
If you have Push Categories, Groups, or Regions enabled, you can add those as needed. Next, select if you would like the Attitude Poll to be sent immediately or schedule for a future date and time.
Things to Remember:
- It’s very important to use a statement in Attitude Polls as opposed to a question. If may be useful to start with a question and then rewrite it as a statement. For example, the question “Are you satisfied with our company benefits package?” can be turned into the statement, “I am satisfied with our company benefits package.”
- Attitude Polls help you determine not just user attitudes but the strength of those attitudes. If you aren’t sure users really care about something you want to ask about, use an Attitude Poll. Users who don’t care can use the middle response, “Neither agree nor disagree” to express their lack of interest.