Letting users know that they have a voice in the app is an important part of engaging them with your app and its content. The new Response Poll feature for the Message Center helps users to contribute their voice to the app and turns your Message Center into a two-way communication tool. Learn more about what Response Polls do, how to use them, and some recommended best practices.
What does Response Poll do?
Response Polls allow users to type a response to a question. Users will receive a notification on their phone prompting them to participate. When they tap on the notification, the app will open the question. Response Polls encourage engagement by helping users to contribute their feedback, suggestions, comments, and thoughts toward a topic. Once a user contributes their written response to the question, the poll shows them only their own response. All responses are submitted anonymously and users can only see their own response.
Response Polls are gathered in the Mobile App Studio according to the time they were submitted. Response Polls can be exported to a CSV which can be opened in your favorite spreadsheet editor, and can also be copied and pasted from the Mobile App studio into an email or another message.
Response Polls are a great way to promote engagement by asking users for their feedback, suggestions, comments, and thoughts in their own words. Because responses are anonymous and private, users can feel safe in expressing their true opinions and providing real, honest feedback. Because they don’t see the responses of others, users can avoid sinking into “groupthink” and can answer without fear that others will disagree with them or judge them negatively.
Getting the most out responses
Responses will be most helpful when the question gives a great deal of context. You can avoid receiving confusing or off-topic responses by including the following in the question you ask:
- Context: Explain why you are asking the question. This could be because there is an upcoming decision, you need feedback to improve something, etc. Be clear with the user why you are asking for their response so they can accurately judge what kind of response will be most helpful to you.
- Question: State the question as clearly as possible. Try to include in the question a word that describes exactly what you are looking for: feedback, suggestions, constructive criticism, ideas, etc.
- Follow up: Let users know what you will do with their responses. Maybe you will make a decision based on them, ask further questions, or send the replies to a manager or someone in leadership for review. Letting users know what will happen with their responses helps them to write them clearly and to know what to look forward to in the future. It helps users to see that their responses aren’t going into a black box where they won’t be seen again.
How do I create a Response Poll Question?
- Go to the Messages Section of the Mobile App Studio:
Click on the Menu in the upper left corner of the Mobile App Studio and select Send a message. Next, click on Compose to create a new message.
- Add the Response Poll Draggable to the Message:
The Attitude Poll Draggable allows you to send a question with up to four possible responses that users can vote on.
- Fill in the details for the Response Poll message:
You will need to include the following components:
- Title: The title is what appears on the lock screen of the device and will appear in the list view in the Message Center of the app.
- Question: The Question will be what prompts the user to give a response and share their input. This is also where you can include a sentence or two explaining why the question is being asked and what will be done with the responses that are received.
4. Add the rest of the Message Details:
If you have Push Categories, Groups, or Regions enabled, you can add those as needed. Next, select if you would like the Attitude Poll to be sent immediately or schedule for a future date and time.
Things to remember:
- Keep in mind that the more context you give when asking the question, the more useful the responses are likely to be.
- You can export the responses and open them in your favorite spreadsheet software in order to organize them by topic, idea, category, etc. This will help you to see patterns among people’s responses.
- You can copy responses from the response list and use them in a follow up message. Try copying the best responses and sending them as a follow up message so everyone can see the most helpful contributions, or send all responses if you’d like all users to be able to see them.