Below is some copy you can use as a guide for announcing your survey. You can use email, text, host a face-to-face meeting or post in break rooms. Regardless of the medium, have the CEO/President do this with all employees both one week before and on the day of the survey start.
For field-based employees, consider texting field managers in advance so they can notify their teams that the survey text invite is coming. Go where your people are, communicate the “why,” and tell them what to expect.
For employees who are suspicious and worried about trust with surveys, refer them to our Survey 101 for Employees article. Remind them to be honest in their responses, otherwise the company will spend good time and money on bad data. Call their bluff on this in advance, so they understand that this is a “help me help you” relationship.
[Your Company Name],
I believe that you and our people are the most critical component to our success. You produce the products and services that we deliver to our customers every day. We need to understand what’s important to you, and even more importantly...how you are doing. We want to create an environment where you can perform your best and thrive.
This is why we’re initiating an employee engagement survey on [date/time].
A few details about the survey:
- It will be managed and controlled by a 3rd party – Emplify – to ensure trust and 100% confidentiality
- No individual results will be available to anyone at [Your Company Name], so I encourage you to be honest and candid
- We will run this survey quarterly to give us a pulse on how you are doing as our business changes
- You will receive an email (or replace with “text message”) from Emplify on [date/time] inviting you to participate in Phase I which will take 5-10 minutes of your time.
- Phase II will be sent to some employees a few weeks later asking you to share open-ended feedback on a couple specific areas.
Thank you for your willingness to give us your input, it is sincerely appreciated.