Six Ways to Use Your App to Drive Engagement

So, you’ve had a survey results meeting with your Employee Engagement Strategist. You have a clear plan of attack to address your engagement issues. But wait...does your plan include your employee engagement app? Are you making the app a key part of your improvement efforts?

At a high level, the key to success is simple: survey results drive the app. Don’t think of the app as a separate initiative. The Mobile App Studio is highly flexible, but this can lead to casting too wide a net and creating unnecessary work. Your survey results help you focus on what is of highest value to the team.

Here are 6 specific ways you can use your app to drive engagement.

Driver: Authenticity

“Employees have a sense that leadership is honest about the business and themselves.”

 Video from the Top

These days, you don’t need special equipment to film a short video -- just use your smartphone. Brief videos from the CEO or President have high value, and the topics are endless: progress on key metrics, focus on key initiatives, recent important deals, employee spotlights, etc. Try a monthly cadence until it becomes a habit. Use simple push messaging to highlight new videos. 

Goals and Progress

But don’t stop at leadership videos. Explicitly put your goals, objectives, and results in the app. Include a section that shows the company-wide priorities and explains the “why” of each. Include progress updates over time, with charts and numbers; where are we succeeding, and where do we need to improve?

Emplify Survey Results

Put your high-level survey results in the app, whether your score is high or low. Show the team that leadership is listening and taking the results seriously. Use push messaging to highlight actions taken.

Driver: Purpose

“Employees know why the business exists beyond making a profit.”

Customer Stories

Reading your mission, vision, and core values is likely not on everyone’s daily to-do list. But a good customer story will get everyone paying attention, as there is no better example of your “noble why.” Have a section of the app for written customer testimonials, and if possible include short customer videos showing the impact your company made.

Living the Values

Similar to customer stories, feature pictures and recaps of philanthropic events and activities. Make a point of having employee spotlights in the app, focusing on those living the values and making a difference. Doing just one such item a month and sending push about it will reap significant rewards.

Drivers: Friendship, Shared Values 

“Employees have close relationships and feel cared for by another person (or persons) at work. Employees share common work attitudes and personal values with their coworkers.”

Host the Right Events

A standard method for improving Friendship and Shared Values is hosting employee events. Examples include offsite team building events, catered team lunches, and informative or fun lunch-and-learn sessions. To maximize impact, use the polling options within Messaging in the Mobile App Studio to solicit opinions on planned events and feedback on past events. Getting direct employee input will ensure that events are of high value, garner good attendance, and bring employees closer together.

Conclusion

We hope that gives you a few simple ideas for your app that align with your engagement improvement initiatives. If you have questions on how to execute anything above, reach out to me anytime at charlie@emplify.com, or just set up a meeting here.