Root Menu Strategy

When choosing what to include in your main navigation bar or "root menu" it is important to think about why people are going to use your app. Taking this into consideration will enable you to make the best strategic decision in placing your content in a way that allows it to be quickly navigated by your users.

Things to consider

1. Your app is different than your website. While a user may visit your website to learn about your organization, an app user is likely already engaged in your organization.
2. The less taps the better. Organize your roots to reflect why a user has chosen not only to download your app but the information they are in search of.

First Menu Container

This is the menu container or item that is going to be seen when you user opens the app. It should be the information your app users are going to the app for the most. Putting the most frequently used part of your app directly in front of your users – without requiring taps – makes your app fast and convenient to use.

• Employee Engagement: There are three main categories of Employee Engagement apps – Classic, Feedback, or Recruitment. As an example, a “Classic” Employee Engagement root strategy may be the following: Culture, Strategy, Resources, Messages, More.

*Determining your organization's priority may help you decide what your root strategy should be. You will be deciding which of these categories you fall into along with what your roots should be in your Kickoff meeting with your Customer Success Manager.

Events

Featuring your events feed is a great way to boost attendance. With the ability to add a description and registration links you app can be the first place your members go to see what is happening on a daily basis.

Messages

Push notifications and your ability to send targeted messages to your app users is one of the most beneficial aspects of having an app for your organization. Featuring the Messages container as a root is something we know to be a best practice.

More

This is the typical container we recommend as a final root menu option. It acts as a catchall for the remaining information to be featured on your app. It’s a great place for “About Us” pages, contact directories, campus select tools, etc.

Things to Remember:

1. Your root menu strategy should be unique to your app, your organization, and your app users’ needs.
2. The best source to discuss a personalized strategy for your root menu is your customer success manager. They are armed and ready to offer advice based on your specific organization’s needs.