What is a Message?

Messages are a powerful way to connect and communicate with your app users:

In the Mobile App Studio, you can craft a Message to send now or schedule for later. Here are some tips on how Messages can be used:

Push Notifications can be sent to a users phone to display the Message Title (if they opt-in to Push).
More info can be added to the Message Body, allowing you to send even more info that you can read in the app.
You can include Message Actions to help users share, get directions, save to calendar, visit a website, make a call, or send an email.
If a message is missed, or a user does not enable push notifications, the message can be reviewed anytime in your App's Message Center.
Users can control their message categories for more targeted communications.
We deliver messages via push notification to call attention to the message (even when not using the app). This also displays the notification in your phone notification center.

Messages are Push Notifications on your phone's Lock or Home Screen

Push Notifications will display the Message Title, notifying your app users about important communications.
When a user taps on the Message, it will take them to the Message Center within the app. There, users can read the entire Message and use any actionable properties associated with the Message (share event, email, website).

Push Notifications allow for quick communication

Things to Remember:

Messages are a great way to connect with your end users. However, be sure to send messages strategically. Your audience may be annoyed if they feel bombarded by messages, or if they receive messages at inconvenient hours. Be sure to keep your audience in mind.
Have a good title. Something that captures a user's interest will lead to more Message Openings, meaning more traffic on your app.
Be sure to incorporate Message Actions on your interactions. This interactive component makes users more engaged.
Your Customer Success Manager is a great resource to help you with Message Strategy. They can help you with content, title, and Message Actions to increase usage.