You worked hard and your app is complete. You've launched it to your key stakeholders, have made any necessary changes. There's only one thing left to do: Launch it to your intended audience. What better way than to throw a party?
How do I make it fun?
Your launch event should be a celebration of your audience and the investment you are making in each of them. A social event where everyone can come together is the best way for this to be showcased. Here are some examples:
- Ice cream party
- Beer tent outside the office
- Offsite meeting/dinner
- Annual company picnic
Your leadership should be there (especially the content masters of the app), and your incentives should be heavily promoted.
How do I present the app?
To present your app, we recommend you use a tool that broadcasts your app from a phone to the big screen for high impact.
Reflector2 is a computer program for your Mac or PC for this purpose. After opening Reflector on your computer, tap AirPlay on your phone, choose your laptop, and begin Mirroring.
Tip: Make sure you turn off phone notifications. Popup's can detract from your big presentation.
Some of the most popular and effective incentive we have seen include:
- Show the app, get ice cream
- Show the app, get a company shirt
- Show the app, get a drink ticket
- Show the app, get a $5 Target/Walmart/Starbucks gift card
Create a Scavenger Hunt through the app:
Once users have downloaded the app, we want to give them a reason to explore. Finding a way to make using your app for the first time a game or competition makes your employees more motivated to tap through. Examples we have seen:
- Find 5 symbols hidden in the app, turn in your response, get entered to win an a Fitbit
- Create a bingo board with questions that can only be answered by perusing the app. Turn in your response and get entered to win a $250 Amazon gift card.
Ask for Feedback:
As users continue to use your new app, asking them for feedback is one of the best ways to ensure they continue to have a good experience. Whether it is content they wish was in the app, or something that may have been entered incorrectly, feedback helps gain visibility and allows you to keep improving your app and increase engagement.
- Create a feedback form on Survey Monkey, Google Forms, etc. that prompts for best part, worst part, what's missing, etc.
- Put the public URL into a Webview item in your app
- Tell them the drawing/content they might win for submitting the feedback
Tell your audience what they'll miss without the app:
Informing those in your target audience of the information they won't be getting if they don't have the app is a great strategy for targeting downloads later. This "stick" strategy can drive employees to get the app when they feel like they are missing out on exclusive content. Examples:
- If you don't have the app you'll miss employee birthday notifications
- You'll miss internal-only open positions
- You'll miss contests or incentives
- You'll miss the latest company news/newsletter
- The app is the only place we have a contacts directory