Emplify utilizes quarterly surveys because it strikes the right balance between frequency and action. When someone expresses a concern about our quarterly pace, it’s typically because the leader thinks that employees might stop responding, or that there’s not enough time between campaigns to respond to the feedback. Let’s address these concerns.
Speed Provides Advantages
Speed of feedback creates competitive advantage. The more frequently an organization receives feedback, the faster it can evaluate what’s working and what’s not, and then course-correct before it’s “too late.”
KPIs are Measured Quarterly
Maintaining a cultural measurement cadence gives the results weight with executive teams who are already planning and executing on everything else in quarterly cycles. Would an executive stop measuring his own KPIs just because he feels something is "fixed?" Certainly not.
Closed Feedback Loops Show Sincere Interest
Most importantly, employees are happy to give feedback if they see that leadership is listening and acting on it. When a person feels that their feedback matters, they willingly offer it. Many executives are surprised when their employees write detailed and lengthy responses to Emplify SmartPulse questions, or when response rates actually go up in the second campaign even though it’s only been three months since their initial survey. The job of the executive in all this is to simplify action plans that narrow focus and force prioritization instead of taking on too much.
Here is an example of a great CEO note to all employees teeing up a 2nd survey:
Thank you for taking the employee survey conducted by Emplify in October. Based on those results, Emplify then asked employees in some locations to anonymously tell us more about an identified weakness, and I read every single comment. During this I sometimes felt like a bucket of ice was dumped on my head- I realized we had some blind spots. Here’s how we are acting on those results:
Some of these actions take time to do well. We will finish them. While we work them out, it’s time for survey #2. We will build a habit of doing this 4 times per year. We do this so we can tell if our announced and in-process actions are working as well as to understand if anything else comes up since we are in a time of high growth and industry change. I’m asking you to stick with me on this and spend another 6 minutes on this survey no matter if you feel work is going well or poorly. If you don’t, we won’t know how to help and get better together. I’m paying attention.
Survey #2 is coming from Emplify on January 22 via text and/or email, so please watch for it. Please direct any other survey-related questions to HR.
Thank you in advance for your trust,
That said, unique situations and circumstances can arise where it make sense not to run a a quarterly survey. That’s why you have the ability to skip an Emplify survey. Here are some legitimate reasons to press pause for a quarter:
- Your business is undergoing a RIF
- You’re acquiring, being acquired, or merging with another company